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Thursday, February 26, 2009

How To Stay Cutting Edge In Online Business

Let's face it, there's just way too much information out there for any one individual to try to keep abreast of. And yet, if we shut ourselves off from the world, we risk building our businesses in a vacuum and suffering on the bottom line. So how can we put structures in place that help keep us plugged in, with the minimal amount of energy and effort on our part? Here's a few tips.
1.) Remain open to all information, and use technical and human filters
First, don't try to stop the flow of information because you can't. Instead, adopt a soft and flexible stance towards it.
Subscribe to any and all things that are of interest to you. These things can be in your niche market or areas that are of interest to your customers. Bring on all information sources that will inform you and create a context for you from which to make decisions.
For the most part this means you'll get more email. This is simple to manage using filters. Create a dumping folder called "Library" or "Ideas" in your email program. Then direct the stream of information you've created into that folder.
From there, allot yourself an hour or 30 minutes each week to scan these publications. When one piques your interest, read further. If everything is bland, let it go. Delete or simply move on to your other work.
2.) Follow the work of a few leading-edge authors
Have you heard the saying that there is no new material, just new ways of presenting or interpreting it? Along those same lines, have you heard the idea that often it's the 3rd, 27th or Nth time a person hears a certain concept that it really clicks? Meaning that many people have said the same thing to that person, but not at the right time or in the perfect way for them to really hear it?
For these reasons, it's very worthwhile selecting a few authors that you find particularly unlock your thought processes. Certain authors have a way of putting things that makes you connect things well. Others seem as clear as mud and do nothing for you.
Once you find these individuals, follow their work. Sign up for their stuff, visit their sites, buy and read their books.
3.) Cultivate relationships with people around you, to keep an eye out for things of import
Whether this be your support team, your friends and colleagues or your customers, take the opportunity to educate them on what is of interest to you. They'll help you scan your environment and bring you pertinent information.
Staying cutting edge is a mentality. As you build your environment to include the elements above, your way of thinking will start to be shaped by it. Once your mind stretches to incorporate new ways of thinking, it won't be able to stretch back, so thinking small or bland will become a way of the past. Instead of feeling forced to keep up, let information flow around you. You'll save a lot of energy that way.
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit

Overcoming Frustration with Technology

For whatever reason, when we get a new boost in productivity, whether that be from a tool, technology or technique...we quickly forget how much more efficient it's made us. It's human nature. It's like the commuter who gets angry about how bad traffic is, but forgets what a pain it was to wait for the bus. Or the cell phone user who complains about a bad connection, and forgets about the days when he had to fish for spare change to make a call from a pay phone.
It's much the same with technology.
If your plan for your online business is in a long term one, there's no getting around it: You will have to find a way to overcome the frustrations you will have with technology. It's inevitable.
Here are some simple tips for dealing with the frustration
Slow down.
Let's start with an analogy: When you're driving a car at 100 miles per hour, a small thing like a bumblebee hitting the windshield can cause you to lose control and crash. How does this translate to online frustration?
When you're straining your systems and technology to work faster and better for you, the smallest technical glitch can have a bigger impact on your performance than seems logical. That's because you are pushing for "more, faster and better" in the first place.
The solution is to slow down. What this means for you as a carbon-based being is: take a stretch break, breathe a couple deep breaths and generally loosen up. Lighten your grip on the intensity you are trying to sustain, both for yourself and your systems.
Concretely, this may mean taking care of your email just a little bit slower. Typing not quite as fast. Or giving yourself an extra hour to set up your new audio recorder. The extra time spent is worth it if it means you don't have to clean up a tangle later. This may seem counterproductive, but it gives your tools time to do their work for you. Sometimes you have to slow down to get to your destination sooner.
Change channels.
Online frustration is something most people experience from time to time, and this includes your suppliers or contractors. If you have a virtual assistant, you likely know this first hand. The next time you, a colleague or assistant experiences frustration with technology, suggest they "change channels". This means exactly what you think it means, that is, switch tasks.
If your technology is acting up, try switching to an activity that comes naturally to you before going back to solve the problem. There's no point forcing something to work when it is resisting you. Go where the energy is flowing by changing channels.
"Remember when."
Yes, a little reminiscing can be the perfect medicine when you're struggling with technology. As you try to set up your email account for the 12th time, consider the fact that just 10 years ago, thousands of small business owners did not have email, and did all their correspondence by mail, telephone or fax. Do you remember your "mail inbox" in the last office you worked in? How about letter openers, overflowing voicemail boxes or wet sponges to seal piles of envelopes? Remember when we used to get paper cuts on a regular basis?
With the increasing growth of the personal development movement in the last 10 years, many of us have learned to become more self-aware and handle anger, frustration and other strong emotions with techniques such as meditation, journaling or even prayer.
But because the Internet is a new-ish modality, sometimes we forget to apply these relaxation techniques to handle "cyber" stress. The next time you have the technology blues, stop. Don't struggle. Instead, become child-like -- slow down and enjoy, play awhile, and laugh a little about the wonder of it all.
Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J.Leonard's General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit

10 Reasons Why People Wont Buy A Second Product

1. You didn't follow up after the first sale. After the
sale you could have introduced your other product
on the thank e-mail.
2. You didn't ship the product in the about of time
you stated. If they needed it in a hurry and you
didn't provide, they won't rely on you again.
3. Your product didn't do as promised. If your
product didn't accomplish their desired goal they're
not going to think your second product will either.
4. Your customer couldn't get a hold of you in time
when they had a "after question" sale. You could
have added extra lines of communication.
5. Your customer doesn't want to revisit your web
site because it didn't offer much. You could have
offered more original content or freebies.
6. Your competition is offering free shipping with
their product. You should have been more aware
of how they are targeting your customers.
7. Your customer forgot your web site address.
You should have given your customers your web
site information in your product package.
8. Your customer service couldn't solve a problem
they had with your product. Your customer service
should be trained to handle most problems.
9. You didn't up-sell when they were already in the
buying mood. You can always try to sell your other
product when they're ready to buy your first one.
10. Your competition offers a stronger money back
guarantee. You must always be thinking of better
ways to remove the risk from your customers.
Article Written by John Smith of Need a webhost? Avoid hosting headaches and mistakes, read informative reviews of top rated web hosting companies from a trusted source. Visit us today for a free personalized recommendation based on your specific web hosting needs.

7 Questions to Ask A Potential IM Account Provider

Recently I went looking for an online merchant account, with disastrous results. I made the mistake of taking information at face value and relying on the ecommerce merchant account provider's good reputation in other areas.
Fortunately, you can avoid the same experience I had by asking the right questions of a potential ecommerce ecommerce merchant account provider.
Merchant Account Provider Questions
Understanding the answers to these questions before signing an application or agreement will help make for a solid partnership between you and your merchant account vendor:
1. As a merchant, can I accept credit cards both online and offline?
Do I need to get separate authorizations or permissions when setting up my ecommerce merchant account for different types of transaction (Internet, retail, phone orders, etc.)?
What other merchant fees are involved if I accept both online and offline credit card charges?
2. Can I accept ecommerce payments using methods other than Mastercard and Visa (Discover, American Express, Diner's Club, online checks, debit cards, etc.)?
If so, what are the fees and do I need to do anything to "activate" those ecommerce payment methods?
3. What are the different discount rates and fees for different types of ecommerce and other charges through the merchant account (Internet, in person, telephone, mail, etc.)?
4. What are the other fees related to this ecommerce merchant account - yearly, set-up, application, monthly minimum, statement, support, cancellation, discount, per-transaction, gateway access fees, card reject fee?
Are these subject to change?
Are there any other fees involved in order to get my ecommerce merchant account functional?
5. Do I process ecommerce charges manually or automatically?
If manually, is it possible to get automatic merchant account processing?
If so, do you provide a secure online payment gateway for my ecommerce merchant account?
How do I get up and running and what extra charges will I pay to do so?
6. What other software and services do I need to become fully ecommerce enabled online (such as secure gateway provider, etc.)?
Do you have a list of these additional ecommerce providers that are compatible with my ecommerce merchant account?
7. Do I need additional hardware or software not previously mentioned?
If so, what is the cost and how do I get this equipment?
Many of these questions are different ways of getting at the same issue -- you want to know every component, every function, every fee, and every charge association with making your ecommerce merchant account work effectively for your business.
If you ask these questions while establishing a mutually comfortable relationship with your ecommerce merchant account provider from the start, you can avoid "traps" and lay the groundwork for a long, solid partnership.
About the Author
Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network ( ).
Http://, one of the network sites, explains different aspects of ecommerce.

Dont give up on your business!

Summer must be when many work at home Mom start to think that their business is a flop and begin to look for a new opportunity. This is fine if your business is truly a flop - but chances are, you just need to take a look at it from a fresh perspective.
It will always be easier to give a present business a fresh effort than to start all over.
Here are three very good reasons why:
Reason #1 - You will earn Respect. When you stick with something, you develop respect from others. When you flit from one opportunity to another you will be viewed with some sceptisism from others who will wonder how long you'll last with the new business before changing again!
Reason #2 - You will earn Product Recognition. How many times do we have to read it? The business experts all say it takes two years to really get a business off the ground. So why do we give up so easily after just two months? When we keep grounded and keeping working the business we have, we begin to be recognized for our product. This is true locally and online. There are so many online WAHMs who when I see them, I think of their product.
Reason #3 - It's Financial Smart. Instead of investing $100 to $300 or more into a new business, invest that into a really good marketing effort. Reach a new group of people! Sponsor a great event or contest that will reach new potential customers.
The key here is to really brainstorm! Imagine that you are starting a new business, what is it that you would do to get the word out? Now just do it for your present business! LOL! It's so simple that many WAHMs miss it. Don't waste all the energy on starting over - apply it to what you already know about.
Kelly McCausey hosts Work at Home Moms Talk Radio Listen while you work!

Make That 3 Billion

My previous article I wrote called "One Point Two Billion" attracted quite some attention, the downloads through all the article syndication services has been astronomical compared to any other articles I wrote which are still with them.It seems the numbers game is popular not only with the accountancy profession, but with just about anyone running a website who is interested in more sales from anywhere in the world.The internet has proved to be the great leveller, even a grandmother I know has made hundreds of thousands of dollars just from publishing a couple of e-books, business of that magnitude is not now confined to those people with large sums of investment capital, teams of accountants, planners, secretaries, swanky offices etc. Anyone, even you, can make money regularly on the internet, just aim for a goal and 'go for it!'The costs of setting up have never been lower, the ease of making web pages has never been easier, ( I make my web pages in Notepad, which is on every Windows computer), and the potential audience for your web pages has never been larger. So what are you waiting for?The sheer mountain of information available through e-books on any subject and especially on setting up a business on the internet would take you a lifetime to read through, so just be selective and read only what you need to know about and get started in that business. Businesspeople who have 'been there-done that', have written up an enormous amount of e-books to pass on their knowledge and experience, pitfalls to avoid, how to spend your advertising dollars, and just about everything else you need to know about to ensure success. So profit from their experience, avoid the pitfalls, do what they say you should do, and you should be in a profitable business in no time, just the way they did it. No large sums of investment are needed, just time and dedication.If you provide an excellent service that benefits all your clients, they will recommend you to their friends,if on the other hand you want to be a 'scammer' and a 'fly by night' operator determined to 'rip-off' as many people as possible, you will come to grief. You will find your web hosting account rapidly terminated, your e-mail account likewise, and your name plastered all over the forums and newsgroups. You get out of life exactly what you put in.There are still mysteries about life we still don't understand and this is the reason we come to grief, but on the other hand, if you work for the benefit of others, this 'mystery of life', for want of a better name,cuts in and helps us along, we go with the flow and good things start to happen. I could tell you of many experiences I have had, both good and bad, which I have learnt a great deal from, but space precludes that, maybe one day.All right, you win, I will tell you of one particular incident more recently and then move on with this article.I carried a St.Christopher medallion on a gold chain in my wallet for six years, given to me by the wife of a good friend overseas, 'it will keep you safe' she said. I received a new wallet for a Christmas present and changed everything in the old wallet into the new one, except the St. Christopher medallion, it was looking a bit 'worse for wear' and I decided to put it in the cupboard. That day I lost my mobile phone!For two whole days I felt a loss which can only be described as a 'bereavement'. I had lost touch with the network I was attached to night and day, seven days a week, I felt bereft. I did not know if someone was trying to ring me, whether something was urgent I had to know about, my sense of loss was total.Was this to do with the St. Christopher medallion? I thought surely not. That was on the Tuesday, by Thursday morning I had decided to put that 'good luck' St. Christopher medallion into my new wallet. My mobile phone turned up via a 'good samaritan' who would take no money as a reward whatsoever.I was never more pleased to see my mobile phone.So what happened here?Was it something to do with the St. Christopher medallion? Was it because I had 'bad thoughts' that it was the 'worse for wear'so discard it as inconsequential? I don't know the answer.There have been too many such incidents in my life it would take volumes to relate the details.We don't know these 'mysteries of life' but one thing is important -keep a positive outlook to everything and everyone and good things will happen for you.It's difficult to visualize how many people that are out there who can log on to your website. It's also difficult to understand what kinds of people they are, what background and education they have had. Why they are logging on to your new site. What do they expect to see, or learn, or buy?How will they benefit from visiting your site?.Will they buy a good product, or learn something, or get some amusement or entertainment from it?.
Here are some figures to think about:-
· Adults aged 65 and over are the fastest growing age group taking to the internet, according to Nielsen/Netratings. The number of adults from around the world over 65 who use the internet has grown by 25% over the past twelve months, with 9.6 million now accessing the web. The number of female seniors has seen the most significent growth, jumping 30%. Male seniors jumped by 20%.
· 44% of Western European internet users shopped online during 2003. Jupiter Research).
· 55% of the population of Spain are expected to be using Broadband internet by the end of this year. Jupiter Research).
· 50% of the U.S. population expect to be using Broadband internet by 2008.(Jupiter Research)
· 1 in 5 internet users download music according to Nielsen.
· Online shoppers in Australia for DVDs. is now the fifth fastest . growing online purchase category after travel, concert tickets, accomodation, and books, growing by 30% ACNielsen Consult).
· 22% of U.S. consumers shop online at work.
· 67% of 12 to 24 year olds online in the U.S. have downloaded music from the net.
· 40 million Americans have downloaded music from the net, equivalent to one-fifth of the U.S.
It's not hard to see that the net is a hive of activity and people are paying for things they want, music in particular.Content has not been a thing that people have been keen to pay for except sex sites, one of the most successful ecommerce businesses of all time. Newspapers online charge for content with some success, but a survey by Jupiter Media Metrix claims that 70% of adult online users don't see why they should pay for content. The researchers project that revenues will only grow to $US5.8 billion by 2006 for online content!Of that revenue the highest earners will be "Audio and Video Entertainment and Games'. This survey also shows that 42% of net users grudgingly expect that over time they will have to pay for content on the net.So, which way will you go?.Will your site be a subscription only site charging a monthly fee to access the content? Look at the history of one such subscription only site called Salon Magazine. They changed to a subscription only site and over the first six months only signed up 25,000 users, out of 3.8 million users per month who used the site previously.Statistics are a wonderful thing as many accountants know too well. Will you be guided by all the statistics available through all the research companies out there when you build your website?Yes, the numbers game attracts a lot of attention has I stated at the beginning of this article. Always remember though, that all these users in these stats are only human beings and want, need, and desire pretty much the same things you do, and set up your website accordingly. There are enough humans out there to visit your website, whatever you decide to do.Oh, and did I mention?The worlds population of humans is now 3 BILLION!
_____________________________________________________________ The author Tony Dean runs a web site where he has free ebooks for instant download as well as sells ebooks and software. "The Best Ebook and Software Site On The Net!"

One Point Two Billion

In this surreal world of the internet, anyone, even you, can put your point across to a staggering number of people in every country on the planet.
From political activists to artists and writers, can now find an audience to take notice of them where they could not get much attention in their local community. Their horizons have been dramatically extended, so their work will travel on indefinately with no end in sight as in entering a collosal black hole.
Where does their online work go? Where does it come to a stop? The answer is, it will go on as long as the internet is there. Even after they have no longer maintained a web site, their work can be handed on to other sites, to add content.
There are too, website archive sites who keep copies of websites for people to look at now and in the future. Twenty years from now people will be able to look through archived websites to see what was new then, what were the prices, what the stock market was doing, what writers and artists were putting out, and the list goes on and on. Ideal for a writer in the future. Not only will people be able to see what was going on, but in some cases will be able to hear what peple had to say, for websites now are using music, video, and sound. For those aspiring authors, and everyone it has often been said, has a book within them, can write their great work of literature, compile it to an e-book, and pass it around the internet, where it could go the rounds for ever more, long after the author has died. Conventional authors could hardly say that about their hardback or paperback books.
At this moment in time, maybe only 40% to 60% of people in any country log on to the internet every day, but the numbers keep growing every year, and for those wanting to make a living out of the internet, the future potential is enormous. Consider the Asian market where the internet is fairly new, with China as the next real big explosive market with unlimited potential. Credit cards in China are unheard of, except for an elite minority. To receive payment for anything over the internet you would either, have to wait another 50 years if you want to be paid by credit card, or persuade your Chinese clients to open an internet payment account online with the likes of Stormpay, which is an innovative new company, who will take any form of payment to credit your new account, even cash, or bank check. Stormpay even have 'WalkUp' offices around the world in major cities and more are being established where a client can deposit cash to credit their account for use on the internet.
Then the client can pay for anything on your site, e-books, software, music etc., if you also open a Stormpay account for receipt of the credits, all you need to open an account initially, is an email address. Could not be simpler. Credit cards over the internet could be a thing of the past, many people still will not use credit cards over the internet because of hackers, so what better way of secure transactions do you need than a Stormpay account? It gives confidence to your clients who need not hesitate to make a payment, there and then, for whatever type of goods and services you provide.
Consider another aspect of selling to Asia and China in particular. Most of the internet to-day is based on the English language, but that is not the language they understand in Asia and China. So, to sell to them you would have to make your site multi-lingual. This could be just a few captions in Asian or Chinese languages together with a button they can click on for web pages in their own language. Or failing that, clicking on a picture of an item on the screen can bring up a voice in their language to explain what it is and how much it costs, and to pay for it, they don't need a credit card, just click on a link to to Stormpay's site and sign up for an account and subsequently they can pay for anything on your site instantly. The voice in their own language can be reassuring to the client. Consider once again, if you intend selling to the vast Chinese population, the enormous potential of this untapped market, if you could only make a single dollar from each one living there, you would be rich beyond your wildest dreams, for the population totals ONE POINT TWO BILLION and still counting.
_____________________________________________________________ The author Tony Dean runs a web site where he has free ebooks for instant download as well as sells ebooks and software. "The Best Ebook and Software Site On The Net!"

The House Of Print.Com

Publishing has always been a difficult business to promote successfully, which titles by which authors to promote, which genre, will it be fiction or non-fiction? Will they sell? Will they make money, both for the publisher and for the author? So many questions which there is no definitive answer and so the publisher takes a chance with his money and his time and resources and decides on which books to publish, promote and distribute to the bookshops. He may only distribute to bookshops in his own country and if they don't sell well enough, will not be seen by anyone else in the world.
What a loss to humankind and their quest for more knowledge to enhance their work, their lives.
The fount of civilisations knowledge were always universities, libraries, and bookshops, and if publishers don't find it profitable to publish certain titles at all, to distribute to university libraries, and bookshops, then civilisation is the poorer.
When I was young going through school the public library was a must to enhance my knowledge of the world around me, it filled the gaps in my science, geography and literature lessons, and gave me new insight. I often gazed in awe at the rows of shelving containing all the worlds knowledge which had been written up by scientists, explorers, academics, and others, and oftentimes, you would have seen me taking an armful of books home to read at bedtime, anything from how atoms work, to famous authors tales of pirate treasure or tales of Victorian London.
The young people of today have all this technology at hand, not only at school, but in the home as well, they are only a mouse click away to the fount of knowledge, but in digital form on the internet. Many students believe that if a book is not on the internet it does not exist, and they would not waste time going around to the local bookshop on their High Street to enquire about it.
It behoves, therefore, all authors, publishers and booksellers, to at least put a synopsis of their books on the internet so at least letting peple know they exist, and where to obtain it in print or where to download it from. Many books are now downloadable, but they are published only by technology enlightened individuals, not the large publishers.
Even prints can be obtained from such e-books, the technology has advanced that far. It needs the willingness of publishers and authors to add value to this new fount of knowledge. The first great library was established in Alexandria, in ancient Egypt by Ptolemy, but it was burnt down later by invaders, and all manuscripts were lost. What lost knowledge we could have gained we do not know, for there was often only one copy made on papyrus scrolls and no other copies ever made. With the internet and the enormous computing capacity we have, there would be countless copies of e-books online for instant download, and therefore new knowledge, and works of great literature, need never be lost, for they are so easily replicable and distributable to a potential audience of three billion people on this planet.
Modern man, and woman, now looks for information on the internet, they no longer go to bookshops looking for it, with the enormous capacity available, all information should be on the internet including all government information.
The fact that retail sales of printed books have been falling off over the last few years means that publishers, and authors, have got to get with the new technology - we no longer use papyrus scrolls.

The author Tony Dean runs a web site where he has free ebooks for instant download as well as sells ebooks and software. "The Best Ebook and Software Site On The Net!"

The ClickBank E-Commerce Solution can offer you multiple solutions for your e-commerce business. Here are some of the advantages of using ClickBank.
1. Accept Credit Cards Without a Merchant Account
If your product is downloadable (such as electronic books or software), ClickBank may be an excellent solution for you. For a $49.95 initial fee, you can process credit cards and on-line cheques for $1.00 per transaction plus 7.5% of sales.
2. Start Your Own Affiliate Program
With ClickBank, you have your own built-in affiliate program. You decide what commission (from 1% to 75%) you would like to pay your affiliates.
To learn more about,


3. Receive Free Advertising
You receive additional exposure through free listing on the ClickBank website and through the search facilities of other websites, such as
To learn more about, visit
4. Obtain Referral Commissions
Even without applying for ClickBank credit card processing, you can earn referral commissions on thousands of ClickBank Marketplace products.

To learn more about ClickBank Marketplace,


5. Eliminate Sales Tax Problems
Are you registered for Value Added Tax (VAT) for online transactions for European Union (EU) countries since July 1, 2003?
Are you collecting the appropriate state or provincial sales taxes?
If you are a Canadian, are you aware of your obligation to collect Goods and Services Tax (G.S.T.) and Harmonized Sales Tax (H.S.T.) on Internet transactions?
Again, ClickBank may be your solution. ClickBank is registered for EU purposes and adds the appropriate VAT to each transaction.
As well, to deal with ClickBank, you must agree to sell your product to them. ClickBank then resells your product to their customers. Thus, ClickBank becomes the retailer responsible for collecting sales taxes -- not you. Obviously, ClickBank will not be subject to sales taxes in most jurisdictions.
Since ClickBank is located in the United States and can only sell or use the products it sells from there, it would appear that Canadian G.S.T. and H.S.T. would not be applicable to them.
Of course, this is not legal advice. To determine your liability for sales and similar taxes, consult your lawyer and accountant.
To read more about sales taxes on Internet transactions,

Considering its many advantages, ClickBank may well be your e-commerce solution!
Resource Box: J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.
For valuable Work at Home Small Business Ideas, visit

How To Accept Credit Card Without a Merchant Account

To increase sales on your website, you must accept credit cards. To process credit cards, you could apply for a merchant account through your bank or other financial institution.
Sometimes, though, you would be further ahead to use the services of a credit card processor. This is especially true when you are first starting out and have more limited resources. In this way, you may process credit card transactions without the high front-end costs and requirements of a merchant account.
Here, then, are just a few ways of accepting credit cards without a merchant account. I personally use all of these vendors and can recommend them wholeheartedly.
1. Clickbank
If your product is downloadable (such as electronic books or software), you might consider . For a $49.95 initial fee, you can process credit cards and on-line cheques for $1.00 per transaction plus 7.5% of sales.
You receive additional exposure through free listing on their website and through the search facilities of other websites, such as .
As an added bonus, you have your own built-in affiliate program. You decide what commission (from 1% to 75%) you would like to pay your affiliates.
2. PayPal has no initial fees. For just 2.9% of sales and $ .30 per transaction (and sometimes less), you can receive money from anyone.
Also, you can pay others by credit card or chequing account without supplying your personal credit information to the payee. PayPal can be used to collect money from your auctions, website sales, or even from friends or clients.
3. PaySystems can handle either intangible (downloadable) or tangible (shippable) products. For an initial fee of $49.00, you can accept all major credit cards as well as online checks. Fees are just 3.95% of sales and $1.00 per transaction. Alternatively, you may pay 5.5% of sales and $ .35 per transaction.
For this, you receive shopping cart, integration with third-party affiliate programs (such as ), fraud screening, multi-currency transactions, toll-free support, marketing tools, and more.
For more information on how to accept credit cards without a merchant account, visit:
J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.
For valuable Work at Home Small Business Ideas, visit

3 Powerful Concepts That Climb Marketing Mountains

You have probably heard many times how you should offer free reports. Like many of us, the idea of putting in work to give something away may have gone through you transparent. (Right in your mind's ear and out the other :>)
So, if you passed over this idea before, you are not alone. However, I am here to tell you to reconsider it and for good reason. Why? Because this is one idea that is doable from any level. And, it still works and always will.
It can get your marketing off the ground without much if any costs. It can literally be your marketing vehicle to gain exposure, build a email list and even crank in affiliate commissions along the way.
This is not just another gorilla marketing tactic for folks who can't afford to advertise. Not at all. It's way more than that. Top marketers still use free reports as a legitimate marketing tool.
Why? Because they can penetrate a valuable message almost instantly with the least amount of marketing friction.
In this article you will discover why Free, Branding and Viral are 3 powerful concepts that hold a strong place in online marketing. You can get in on it now and climb some marketing mountains - here's how.
"Free" speaks for itself. It can cheapify or gratify depending on how you present it. There are many ways to add value to make people want what you will give them. Offer useful information to a targeted group and they'll eat it out of your hands.
"Viral Marketing" is a coined term in Internet marketing which indicates a passing from one to another - like a virus.
"Branding" is the key to viral marketing. This is a form of personalization that can be passed along from marketer to recipient. Then the recipient can also pass it along as a marketer to his recipients, and so on.
This forms an ongoing cycle that carries with it an incentive to keep the distribution in motion. Your personalization can travel along by literally hundreds, even thousands carrying links leading back to you and the products you represent.
Sound complicated? - It's not!
So, how does this viral marketing information get into so many hands? Again, it's the incentive that everyone involved can achieve something. This propels the viral distribution. And it's all possible because of branding!
Hot Tip: Think of it this way.
How many thousands of people do you think are interested in buying a popular ebook or piece of software that you already own?
What you should do then is create a free special report teaching something useful about the product. Show them a few of it's many benefits before they buy it and they may just decide to buy it through your affiliate link.
That's the power of the 3 concepts and it works like a charm everyday on the Internet. Please don't over look this very important point.
So, what's in branding reports for you?
Great question - let's go over it.
For example:
* In return for joining your email list, you can use free branded reports offering them to your signups.
* You can let others a give them away adding useful content to their websites or even as an added bonus with products that you sell.
* You make affiliate commissions when someone buys from your branded links inside the report(s).
And, even if you are branding someone else's report, there's about zero work involved and you can still benefit as if it's your own.
By giving away free reports, you can dramatically build your email list and boost affiliate commissions. The more viral reports you use in your marketing, the more it will increase your opportunities.
So, remember to offer several Free Branded Viral Reports and let the multiplicity of the Internet work for you!
(c) Michael Nicholas -All Rights Reserved
************************************************************ Michael Nicholas' 1st special report received an explosive 692 signups in just 48 hours adding 1600 new subscribers in just 1 week! To find out how he did it, get his Free How To Brand Report!

Bringing the World to Your Door

According to, by the year 2008 nearly 30% of offline purchases will be influenced by online research. If your site is a well-implemented ecommerce site, the web can significantly lower both order-taking costs and customer support costs after the sale has been made. You could also experience larger purchases per transaction. Through automation, you can sell the 'back-end" on the front end by suggesting additional items at the time the purchase is made. You can offer your customer more information, such as order tracking. A customer can shop from the comfort of her or his home, in her bunny slippers or his boxer shorts. You can give the customer a larger variety of offerings. No need to send a great big catalog through the mail anymore. When you run out of an item, you simply remove it from the website. Makes shopping so much easier.
But first you have to get them there! No matter what function your site performs, whether it be to display your online brochure or ecommerce site, to get people to visit, you still need to market your site. It's easy to create a new ecommerce site, getting people to visit yours is not so easy.
Getting traffic to return to your web site a second time is equally challenging. Provide a product or service the customer needs, and they may be back and they may even refer others.
What makes you different from the competition? Check them out. See if they are online and see what they are doing. Look for strengths and weaknesses in the site's message, design and links. Find out who else is online. How do others fit into your target market?
Surfing is one thing, visiting another, but selling something online is the ultimate challenge of ecommerce today.
When creating or making improvements to your site, here are a few things to keep in mind:
Design a user-friendly site. Make it informative and easy in which to move around, so they will want to come back. Use light backgrounds with dark text for easy reading. It is also better to have less information on a page than pages full of text that will lose the reader's interest. Have an eye-catching site that entertains and informs.
Keep graphics simple. Over-use of graphics and flash graphics take longer to download. Today, you have 5-10 seconds to grab your visitor's attention. If loading your site takes longer than that, chances are good that they will quickly exit.
Keep your URL (uniform resource locator) - aka web site address/domain name - simple. It is the main way people locate you on the Web. While many of the good's are taken,'s are a viable alternative. Soon, they too will be gone. If you have not already done so, get your domain name immediately. Make it memorable, something people might type in the subject line in a search engine looking for what you have to offer. Hard to spell words make it more difficult for visitors to find you.
Let's assume you have built a great Web site. It is filled with great content, well organized, easy to navigate, and encourages customer interaction. But you need visitors. The following online marketing ideas will help you sell your products or services, offer better customer service, help you build your company identity and establish brand awareness in the marketplace. In fact, if you are relentless in your pursuit of marketing on the web, you'll be hard to beat.
Here are just three ideas to "bring the world to your door."
Number One: Lead with your benefits. As with any copyrighting, headlines can make or break your success. Clearly state the benefits your site has to offer in your headline. Use power words, words that appeal to your visitors' emotions. It should describe how you will solve a problem, relieve pain, improve your visitors lives, educate them, give them something for FREE, save them time, and so on.
Number Two: Capture visitors. Add a form to your site so visitors can "register" - leave their name and email address. Tell them you want to use the information to send them periodic email message announcing special offers, and new products and services. It is important that you also make it easy for people to remove themselves (unsubscribe) from your list. Never send anything to this group unless you have something valuable to offer or say. Keep the emails short and succinct. Add links to your message that direct people back to your site for more information. Save time by automating this process with autoresponders.
Number Three: Start an Ezine This is an instant customer database builder especially if you offer it for FREE and it has a perceived value to your visitors. Ezines allow you to build a relationship with your customers and prospects. It should be short, interesting and filled with valuable information. I currently write five ezines. They are Self-Marketing News, Creating A Legacy, Ramblin' Rose, Petals N Cents, and WECommerce News. Between the five ezines, we have a total subscriber base of nearly 30,000 opt-in prospects and customers from all over the world. In addition to the great marketing potential ezines offer, they help you develop a positive reputation.
As the World Wide Web continues to grow and evolve, more and more companies and individuals are turning to the Internet to serve their needs. Make sure the world knows to turn to you.
Excerpted from The PMS Principles - Powerful Marketing Strategies to Grow Your Business by Heidi Richards
© 2004 - Heidi Richards is the author of
The PMS Principles, Powerful Marketing Strategies to Grow Your Business and 7 other books. She is also the Founder & CEO of the Women's ECommerce Association, International (pronounced wee-kī) - an Internet organization that "Helps Women Do Business on the WEB." She can be reached at

When Do You Ask For A Refund?

Have you ever asked to have your money refunded after buying something online? Do you do this often? What are the reasons you've asked for refunds? Savvy marketers will try to find out why without making you feel you should not have asked. This would be valuable information to them. Anyone selling on the internet should be willing to have a fair and prompt refund policy. To back up their products and claims without hesitation. It is especially important to do with online sales since the transaction is done without being able to "read" the salesperson and operation face to face.
Fairness and ethical behavior goes both ways. Due to the fact that online info products and downloadable software are easy to copy and "keep" while also obtaining a refund, the buyer kind of has a special "burden of honor" too. I have asked for refunds when a product was totally misrepresented and poorly done. In one instance the video and audio courses were sold as being "convenient and viewable anytime and anyplace". Turns out it was a convenience for the marketer since you had to view them from his site, and you guessed it, the site was very, very S-L-O-W. If I buy something costly and you sell me like that, I want to download and OWN it.
Another time I went through an ebook that had not been cheap to buy and it just didn't contain too much I didn't already know. I was just about to ask for a refund (and no,I don't do that often, only a few times EVER) when I decided to look again at the ads that made me bite on the offer. The seller had not misrepresented anything. And his offer and presentation were not "junky". I simply had learned more about the subject than I thought and hadn't realized it. Good for me! The additional value for methen became studying what was very good ad copy. I didn't ask for that refund.
A common situation you may find yourself in is not being ready for the level of material you are reading. A little more study at the basic level and perhaps simply putting the material away until you are ready may be the answer. Some advanced topics will not make sense without base knowledge. Due to the vast scope of some subjects it might be hard to cover it in one product or course series.
Don't hesitate to ask for a refund if you truly feel the product was misrepresented. Educate that marketer about what you feel was wrong. If they don't improve, they deserve to give all their money back. Just don't be one of those awful people who buys an expensive product KNOWING they are going to ask for a refund. That's the same as stealing and is unethical. If we want the convenience and gratification of being able to immediately download what we have purchased to continue, we can't bleed the online merchants dry.
This article may be distributed freely on your website, as long as this entire article, including links and this resource box are unchanged. Copyright 2004 Kim D Regan All Rights Reserved FortuneExpo

Is It Still Possible To Make Money On The Internet?

Many people are saying that the internet is dead. So is there still money to be made on the Internet?
The answer is a definite YES.
Research shows, time and again, that consumers want to spend more online, and that the internet is fast becoming an integral part of their lifestyle and it'll continue to be so. Internet consumers are cautious and they want sites that are credible and worth shopping before they part with their money.
The traditional brick-and-mortar rules of business still apply to internet business. It's prudent to remember that the internet is not your business goal; it's a medium in helping you achieve your business goals.
Adhere to my following Rules and you'll be on your way to building a viable, sustainable and successful internet business.
---------------------------1. Develop a viable business plan--------------------------------
The biggest reason why so many dotcoms failed is an inadequate business plan of how and when they will achieve profitability. To have a successful and sustainable internet business, developing a viable business plan from the outset is crucial.
Your plan must have a clear and sincere vision that has meaning to you and your business. Your main focus should be to 'plan to profit within a set period of time and this would require you to allow time for thoughtful researching, planning, execution and testing. You'll need to test out your business model first and ensure that it's viable and sustainable.
Don't make the same mistakes that many dotcoms made - trying to build a global brand before their business model even worked as it'll lead you into receivership faster.
Regardless of how fanciful and good your website is, if your aim is not to make profit, you'll go out of business.
---------------------------2. Model someone successful------------------------------------
It's always wise to learn from the mistakes of other people rather than to learn from your own mistakes as this can sometimes be very costly and painful.
Track and learn from benchmarked success stories, be they your competitors or otherwise. Why would you want to spend time re-inventing the wheel when you can learn from those who have already been there and done it successfully. Learn how they design their website, create products, write salescopy, their sales process, etc.
--------------------------3. Focus on a niche market----------------------------------------
Don't be everything to everybody by trying to dominate a huge and general market because you just simply can't do it effectively.
Focus your internet business on a targetable portion of the market or a narrowly defined group of potential customers. Address the need for a product or service that's not being addressed by mainstream providers. The advantage of this is that it's less competitive in such a market as large businesses won't want to be in it.
For this to be effective, the market niche that you're targeting must be fast moving, its customers accessible and there must'nt already be a dominant player in that particular market niche.
The key here is to find a niche market, assess the needs of the market and then offer them your products and/or services that meet their needs.
------------------------------4. Differentiate your business--------------------------------
To capture a larger market share and be viable, sustainable and profitable, you need to differentiate or distinguish your business from your competitors; make your business special in the eyes of your customers and/or prospects.
You can do this by creating what's called a Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.
This's particularly crucial if you're operating in a highly competitive market.
A USP is the one thing or idea that sets your business favourably apart from your competitors. Think about these questions: "What's the one thing that makes your business unique and distinct? Why should people buy from you and not from your competitors? Do you promise great value, benefit or service?"
Your USP is the focal point around which the success and profitability of your business is built and so you must be able to state it and fulfill it honourably and effectively.
---------------------------5. Spent your funds wisely----------------------------------------
Costs is one of the major determinant of your internet business's survivability. You'll need to carefully track and control your costs from the outset and make sure you can start to show a profit soon, as unmindful spending with no thought given to incoming resources will bleed you to death.
Credible websites not only require money to set up but also to maintain; advertisement costs money. Driving traffic to your website where you lose money on sales made is suicidal. Do your sums; consistently refer back to your vision to ascertain whether an expense is warranted or meaningful.
----------------------------6. Superior customer service-----------------------------------
In addition to a viable business plan, a superior customer service will be key to your success.
Superior customer service must be a high priority in your action plan. Build a trusting and long lasting relationship with your customers and prospects, send your staff for customer service training, fulfill your orders promptly, and constantly remind yourself the reason of your very existence.
This is crucial as it costs five times more to win a new customer than it costs to keep an existing customer. Moreover, a dissatisfied customer will tell, on average, five or six people about your bad service. The point I'm driving at here is that looking after your customers saves money and boosts profits.
Learn and apply what I teach you, do it right, and you'll rise above your competition and blow them out of the water in no time.
About the Author
Copyright 2004 by Larry Lim,
Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.
Internet Marketing Strategy website is jam-packed with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof

Rules for Achieving Online Success

The Internet brought a great deal of benefits to our life. Access to a lot of free and useful information is, probably, one of the most important out of them. However, this abandon of free information has also become a problem to some extent. You started to spend a little too much time on the Internet. For you emails, chat rooms, messenger services along with aimless web browsing dominate substantial portion of your workdays. As a result you feel that you are loosing control of your working hours, your productivity is decreasing and you are accomplishing far less in a day than you are capable of. This makes you frustrated, miserable and negative.
What to do? How to get out of this mess?
According to Brian Tracey, a renowned self-help guru, Principle of control is one of the most important factors of life. This principle ascertains that you feel positive about yourself to the degree to which you feel you are in control of your life. The same way, you feel negative about yourself to the degree to which you feel that you are controlled by external forces.
The thing is if you don't feel positive about yourself, it would be impossible for you to become successful. This means to become happy and successful you need to regain control of your life. The following suggestions will help you achieve this:
Set Goals
Goals are like road maps. If you are planning to visit a new place and don't grab a road map of the place with you, most certainly, you will have difficulties in finding the place. A written goal will give you a clear idea of what exactly you would like to achieve. Goals also give you a sense of control over your directions.
Goal should be Specific: I would like to become a better online businessman is not a goal. It's a mere statement! Goals should have clear, substantiated and detailed target!
Goal should be measurable: I would like to get 100 thousand new visitors to my site within six months is a specific and measurable goal.
Goal should be realistic: I want my site to become like Yahoo! within one year is probably a unrealistic and impossible goal. If your goal is too easy to achieve or an impossible one to reach, you will soon loose interest in it. Make sure that your goal is high but attainable.
Set a deadline: Each of your goals should have specific deadlines for their achievement.
Create a detail plan of action: List every action you have to take in order to achieve a certain goal.
List obstacles: Write down all the obstacles that you might encounter on your way to reach this goal. Each time you overcome an obstacle from your list, you will feel good about yourself. This will work as a motivation for you to continue.
Make Lists
While developing your plan of actions for your goals, make two basic lists, a comprehensive master list and a more specific daily to do list.
The master list is a single ongoing list of all things that you plan to do in order to achieve your goals. It does not matter whether it is a major goal achieving work with a year long continuation or a small urgent task you need to finish today. Whenever you have come up with a task that you have to do, you add it to your master list.
Each evening create a specific daily to do list for the next work day. Make sure that this list is not too long; and all tasks of this list can be finished within the next working day. If some of the tasks, however, remain untouched at the end of the day, just roll them over to the next day's list.
To use this list effectively you have to distribute your tasks according to their priorities.
Remember Priorities
Since it is impossible to predict whether you will be able to finish all the tasks from your list in one day, and since some of the tasks are more important than others; you should prioritized the tasks according to their importance in achieving your goals.
To develop a priority-based to do list, write all the tasks you are planning to carry out the next day. Go through the list carefully and mark each of them according to their priority: A to be the most important and D to be the least important tasks of the list. Reconstruct the list according to the assigned priorities.
Start working form the task number one from you list and go down accordingly. This priority-based to do list will be able to guarantee the followings:
You will know which tasks should be carried out first. You will always have a comprehensive to do list, allowing you to focus on the things that you need to. However, make sure that you don't have more than three tasks with highest priority. As too many high priority tasks will keep you under stress and will constantly distract you from the job at hand.
Focus on One Thing
To be successful in any field you need to have many qualities. The ability to focus on the tasks of highest priority and continue working on them until you bring them to their logical end is one of the vital skills of success. Many people of mediocre abilities achieved great success thanks to just this one single quality.
Once you made your to do list and prioritized it, concentrate on one task at a time. No matter what we do, our mind can concentrate in one thing at a time only. If you try to do >several things simultaneously, this will only distract you and slower your pace in accomplishing the task with highest priority.
These simple and well-known rules can really do miracles to your life! Try them, you won't be disappointed!
Nowshade Kabir is the founder, primary developer and present CEO of A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business.
You can contact him at mailto:nowshade[at],
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